The Well-Being Coaching Initiative
Diane Sieg, RN, CYT, CSP
Creator of the Well-Being Coaching Initiative
Create a Culture of Well-Being
Nurse leaders must act now to alleviate the nurse shortage that is affecting staff morale, patient experience, and organizational success. The Well-Being Coaching Initiative (WBCI) helps leaders create a Culture of Well-Being, which attracts and retains high-performing staff.
This initiative is a Train the Trainer model that develops internal Coaches and Champions to coach their colleagues and teams with Self-Leadership at the unit, department, and organizational level. Our Coaching Model is proven to increase Nurse Well-Being 30%, which correlates to an increase in Nurse Retention 30%.
Empower Your Nurses with Self-Leadership
The Well-Being Coaching Program focuses on Self-Leadership, a skill Diane has been teaching and coaching nurses for 28 years. Going deeper than self-care, Self-Leadership is the relationship you have with yourself; how you prioritize, treat, and talk to yourself. Self-Leadership is so empowering because it teaches nurses how to make themselves a priority so they are more engaged and less stressed in their work and life.
"You improve your Well-Being when you improve the relationship you have with yourself. This is Self-Leadership."
Why the Well-Being Coaching Initiative Works
The Well-Being Coaching Initiative Uniquely Provides
- A Proactive vs Reactive Approach
- Focus on Self-Leadership vs Self-Care
- Structured Individualized Coaching vs Information and Resources
- Train the Trainer Model vs Self-Led
- High Accountability and Impact with Proven Results
- A Plan for Culture Change vs A One and Done Program
The Well-Being Coaching Initiative Delivers Proven Results
Validated Results After One Year
We measure five different indicators of Well-Being with validated assessments and the top three are stress, burnout, and engagement. These results are so impressieve because they include two different groups of Coaches, sustained over one year’s time. When Coaches continue to coach others on Self-Leadership, it reinforces their own Well-Being practices and everyone benefits.
The Well-Being Coaching Initiative in the News
Three years after Atrium Health implemented the Well-Being Coaching Initiative, they reduced nurse turnover by an average of 30 percent and saved an estimated $3M in one year! Nurse participants sustained a 42% reduction in burnout and a 36% reduction in stress after one year. A Clinical Outcomes Leader at Atrium said, “I love the program so much that I and one of the other coaches operationalized it so it could be implemented across our facilities.” Read the Johnson & Johnson article.
Atrium Health took a visionary approach to improving their culture when they launched a two-year pilot of the Well-Being Coaching Program. A paper on the program published in the January 2025 edition of JONA indicated the effectiveness of the WBCP in reducing staff stress and burnout. It concluded, “…investing in comprehensive well-being programs such as the WBCP could prove instrumental in fostering a resilient and thriving workforce.” Read the press release or the Journal of Nursing Administration abstract (purchase or subscription required for full access).
Atrium Health took a visionary approach to improving their culture when they launched a two-year pilot of the Well-Being Coaching Program. A paper on the program published in the January 2025 edition of JONA indicated the effectiveness of the WBCP in reducing staff stress and burnout. It concluded, “…investing in comprehensive well-being programs such as the WBCP could prove instrumental in fostering a resilient and thriving workforce.” Read the press release or the Journal of Nursing Administration abstract (purchase or subscription required for full access).
Visionary Leadership Creates Self-Leadership
Cone Health Well-Being Coaching Initiative Graduates
with Vi-Anne Antrum, DNP, RN, NEA-BC, CENP, FACHE
"Diane is a seasoned executive with a palpable passion for helping nurses attain and maintain their wellbeing through her coaching program. She is a consummate professional and an absolute joy to work with! Diane has been a game changer for my team and someone I highly recommend. Her program is fabulous and is transformational for those participating and a great way to retain your nursing team!"
Vi-Anne Antrum, DNP, RN, NEA-BC, CENP, FACHE
System Wide Chief Nursing Officer, Associate Chief Nurse Executive
Senior Vice President, Cone Health
Do You Practice Self-Leadership?
Keynotes and Training
One-Hour Keynotes to Full-Day Training
Inspire and empower your nurses and nurse leaders with programs on Well-Being. Diane connects, engages, and energizes every participant in the room with her relevant stories, meaningful interactions, and powerful practices and skills.
Her personalized and highly interactive programs, from her 60-minute keynotes to full day events, give nurses the tools they need to feel and do their best. Every program includes a follow-up digital message with guided practices nurses can share with their staff and colleagues.
Diane's Passion is Contagious!
“Diane Sieg is a true professional. She gave the closing program at our 2024 AORN leadership Summit and received great reviews. Her commitment and planning were evident in how she showed up and delivered her program to our periop leader audience. Her offerings are exactly what is needed in this era of hospital leadership."
Jake Runion, MBA, BSN, RN
Senior Manager, Center for Perioperative Leadership at AORN
What Nurse Leaders Say
“The results of the Well-Being Coaching Program were overwhelmingly positive, but it wasn’t until I attended the graduation and heard the stories shared with tears and laughter that I fully appreciated how transformational this program really is.”
Robert Rose DNP, RN, NEA-BC
Market Chief Nurse Executive
Greater Charlotte Market and Central Area CNE
Atrium Health
“I have worked with Diane on multiple projects including a leadership retreat she facilitated for my nurse managers and directors focused on Self-Leadership. Her expertise and calming, yet professional nature assists teams to feel comfortable and her leadership style supports their engagement. I highly recommend Diane to empower your nurse leaders to bring purpose and meaning back to their work.”
Courtnay Caufield, DNP, RN, CENP, RN-BC, NE-BC
Associate Chief Nursing Executive
Cottage Health
“Diane has created this innovative approach to well-being and will guide you every step of the way. It has truly made a such a lasting impact on every participant we are spreading it throughout our organization.”
Alisa W. Dent, RN, MSN, NEA-BC
Chief Nursing Officer
Levine Children's Hospital
"Self-Leadership should be considered a critical skill for every nurse leader. Diane’s program empowered me to accomplish a significant amount of change with self-awareness and resiliency in a short period of time. I really appreciate her enthusiasm and her kind and generous heart to support us to be better".
Jean Putnam, DNP. MS. CPHQ, NEA-BC
System Chief Nurse Executive
Baptist Health, South Florida
"I had a vision for creating a Culture of Well-Being at Atrium Health and after working with Diane for years, I thought she could deliver an impactful program and she did. The results confirmed nurses who are supported to focus on their well-being are significantly less stressed and burned out and more engaged and energized in their work and lives. I highly recommend the Well-Being Coaching Program to any organization who is truly committed to the well-being of their employees".
Maureen Swick, RN, MSN, PhD, FAONL
Charlotte, NC
What Nurse Leaders Say
“The results of the Well-Being Coaching Program were overwhelmingly positive, but it wasn’t until I attended the graduation and heard the stories shared with tears and laughter that I fully appreciated how transformational this program really is.”
Robert Rose DNP, RN, NEA-BC
Market Chief Nurse Executive
Greater Charlotte Market and Central Area CNE
Atrium Health
“I have worked with Diane on multiple projects including a leadership retreat she facilitated for my nurse managers and directors focused on Self-Leadership. Her expertise and calming, yet professional nature assists teams to feel comfortable and her leadership style supports their engagement. I highly recommend Diane to empower your nurse leaders to bring purpose and meaning back to their work.”
Courtnay Caufield, DNP, RN, CENP, RN-BC, NE-BC
Associate Chief Nursing Executive
Cottage Health
“Diane has created this innovative approach to well-being and will guide you every step of the way. It has truly made a such a lasting impact on every participant we are spreading it throughout our organization.”
Alisa W. Dent, RN, MSN, NEA-BC
Chief Nursing Officer
Levine Children's Hospital
"Self-Leadership should be considered a critical skill for every nurse leader. Diane’s program empowered me to accomplish a significant amount of change with self-awareness and resiliency in a short period of time. I really appreciate her enthusiasm and her kind and generous heart to support us to be better".
Jean Putnam, DNP. MS. CPHQ, NEA-BC
System Chief Nurse Executive
Baptist Health, South Florida
"I had a vision for creating a Culture of Well-Being at Atrium Health and after working with Diane for years, I thought she could deliver an impactful program and she did. The results confirmed nurses who are supported to focus on their well-being are significantly less stressed and burned out and more engaged and energized in their work and lives. I highly recommend the Well-Being Coaching Program to any organization who is truly committed to the well-being of their employees".
Maureen Swick, RN, MSN, PhD, FAONL
Charlotte, NC
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The Well-Being Coaching Initiative
The WBCI helps healthcare organizations create a Culture of Well-Being, which attracts and retains high-performing staff. Internal Coaches and Champions are trained to empower staff at the unit and organizational level and is proven to improve Well-Being and Turnover up to 30%.
© 2025 Diane Sieg
Receive Diane's Nurse Well-Being Newsletter
Thanks for subscribing!
The Well-Being Coaching Initiative
The WBCI helps healthcare organizations create a Culture of Well-Being, which attracts and retains high-performing staff. Internal Coaches and Champions are trained to empower staff at the unit and organizational level and is proven to improve Well-Being and Turnover up to 30%.
© 2025 Diane Sieg
The Well-Being Coaching Initiative
The WBCI helps healthcare organizations create a Culture of Well-Being, which attracts and retains high-performing staff. Internal Coaches and Champions are trained to empower staff at the unit and organizational level and is proven to improve Well-Being and Turnover up to 30%.
© 2025 Diane Sieg